DUBAI HEART

About the project

As part of a competition for the biggest ski pavilion in the Jumeirah area right next to the Burj Al Arab, Shawa Architecture designed these structures, including the biggest artificial waterfall inspired by Dubai Heart logo. We also worked on the design of the surrounding buildings, to complete the final look of the area.

Concept

As mentioned above, the Dubai Heart logo served as the main inspiration for this project. Dubai Heart was a mega marketing campaign launched by the Dubai Department of Tourism and Commerce Marketing (DTCM) to target international tourists and residents of the emirate. The campaign featured a very special logo, where the word Dubai was written in Arabic in a shape of a heart, signifying an open-minded culture and Dubai’s fast-paced growth and development.